Sguardi su Link Mono/4 - Di palinsesti più ricchi e programmi divenuti evento
And here we are at the last stage of our pre-Christmas survey by Link Mono. Last but not least , today, it's the second section, entitled The tube abundance, making a note to the history of American television (the one, monumental, Eric Barnouw). But if that book is still in the early nineties, Link goes much further. And he realizes that the bulk of television news of the year Zero is not contained in the individual, as in the multiple meanings that each takes in the new context of production and consumption.
a context that is now abundant, exaggerated, even chaotic, and sometimes indigestible. The solution is to acquire (or equip viewers) useful tools to navigate this complexity. Noticing that the TV can become event, able to stop for a moment the flow of the various schedules and catch the attention of audience, and entire communities. That gender should not be an excuse, if anything, the incentive to invest more in creativity. What can you love television in many different ways, some of them still viewed with contempt, and the little finger raised. That production from the bottom up and buy user-generated content more value in beautiful packaging. And much more.
The piece that we offer you today is that of John Ellis - can be found here. The average student of English, a professor at Royal Holloway in London, written specifically for us, an ideal result of his book Seeing Things , which divides the history of television in three eras: the scarcity, the availability, abundance. It focuses on the last stage. Seeing how things have changed yes, but to a lesser extent than expected. And underlining the continuing role of the generalist broadcasters, the only one able to create events, even in times of cross-platform and global markets.
Happy reading!
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